![]() The thing is, resembling a baby might prevent politicians from being elected in the first place. Each was attached to an envelope which was stamped and addressed to an apparent potential employer – though really they were addressed to a mailbox for which Keating had the key. Keating and colleagues wrote a cover letter for a fictional job and a resume for a fictional applicant and printed 584 of them. ![]() Would you mail it for them? It’s a simple way to measure peoples’ willingness to help a stranger. ![]() Imagine you find a lost letter – it’s addressed, stamped and ready to go. She adapted a classic psychology experiment first pioneered in the 1960s, the “lost letter technique”. Those on the contraceptive pill – and those who are the most fertile – may be more susceptible than others.īack in 2003, she put the power of the babyface to the test. The neural activation patterns of women looking at baby-faced men were indistinguishable from when they looked at actual babies. In one study, participants had their brains scanned while they looked at pictures of babies and baby-faced men.
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